Welcome to the 76th issue of Soloist Sundays, a newsletter focusing on longevity, balance and success on your terms for independent consultants, creatives and freelancers. I'm your writer and host, Matthew Fenton. Thank you for being here. If someone forwarded this email to you – welcome! Click here to subscribe. My one-man consultancy, Three Deuce Branding, turns 28 today! Here are some things I’ve learned along the way, through both observation & experience, and with varying degrees of...
over 1 year ago • 2 min read
Welcome to the 74th issue of Soloist Sundays, a bimonthly newsletter focusing on longevity, balance and success on your terms for independent consultants, creatives and freelancers. I'm your writer and host, Matthew Fenton. Thank you for being here. Today's post is about a 4-minute read. If someone forwarded this email to you – welcome! Click here to subscribe. “What do you stand for?” is an important question. I earn a living, in part, by answering it via positioning and strategy. But over...
over 2 years ago • 4 min read
Welcome to the 73rd issue of Soloist Sundays, a bimonthly newsletter focusing on longevity, balance and success on your terms for independent consultants, creatives and freelancers. I'm your writer and host, Matthew Fenton. Thank you for being here. Today's post is about a 5-minute read. If someone forwarded this email to you – welcome! Click here to subscribe. And shout-out to Soloist Sundays reader Kendra Wright, who suggested today's topic. Kendra owns a full-service marketing agency in...
over 2 years ago • 5 min read
Welcome to the 72nd issue of Soloist Sundays, a bimonthly newsletter focusing on longevity, balance and success on your terms for independent consultants, creatives and freelancers. I'm your writer and host, Matthew Fenton. Thank you for being here. Today's post is about a 5-minute read. If someone forwarded this email to you – welcome! Click here to subscribe. As independents, we need tools. The right tools make our days more effective and our lives easier. The wrong tools – or too many...
over 2 years ago • 4 min read
Welcome to the 71st issue of Soloist Sundays, a bimonthly newsletter focusing on longevity, balance and success on your terms for independent consultants, creatives and freelancers. I'm your writer and host, Matthew Fenton. Thank you for being here. Today's post is about a 5-minute read. If someone forwarded this email to you – welcome! Click here to subscribe. Fact: You will, at some point, have a lousy client. It’s one of the taxes we pay in this line of work. No matter how carefully you...
over 2 years ago • 5 min read
Welcome to the 70th issue of Soloist Sundays, a bimonthly newsletter focusing on longevity, balance and success on your terms for independent consultants, creatives and freelancers. I'm your writer and host, Matthew Fenton. Thank you for being here. Today's post is about a 5-minute read. If someone forwarded this email to you – welcome! Click here to subscribe. My last post, Who’s Your Real Competition, resulted in a number of emails from readers who wanted me to go a little deeper in certain...
over 2 years ago • 5 min read
Welcome to the 69th issue of Soloist Sundays, a bimonthly newsletter focusing on longevity, balance and success on your terms for independent consultants, creatives and freelancers. I'm your writer and host, Matthew Fenton. Thank you for being here. Today's post is about a 6-minute read. If someone forwarded this email to you – welcome! Click here to subscribe. A common problem I see with independent consultants and creatives: Focusing on the wrong kinds of competitors. Specifically, we tend...
over 2 years ago • 5 min read
Welcome to the 68th issue of Soloist Sundays, a bimonthly newsletter focusing on longevity, balance and success on your terms for independent consultants, creatives and freelancers. I'm your writer and host, Matthew Fenton. Thank you for being here. Today's post is about a 4-minute read. (A little longer if you add the P.S.) If someone forwarded this email to you – welcome! Click here to subscribe. On November 28, Charlie Munger passed away, and we lost one of the smartest people on earth....
almost 3 years ago • 5 min read
Welcome to the 67th issue of Soloist Sundays, a bimonthly newsletter focusing on longevity, balance and success on your terms for independent consultants, creatives and freelancers. I'm your writer and host, Matthew Fenton. Thank you for being here. Today's post is about a 7-minute read. If someone forwarded this email to you – welcome! Click here to subscribe. Like many of you, I’ve been reflecting on my 2023 and pondering what I want my 2024 to be. Today, I’ll share some of those...
almost 3 years ago • 6 min read